Intercool 2012 - Booth 9E33 (Hall 9) - Messe Dusseldorf – Germany - September 23-25, 2012

The Real Profit Story is not just about your selling price, your food cost, the number of servings per day, and your opening hours. How about the hidden costs?

If we could present a cost accounting case with your own figures illustrating a payback in less than one year, would you be interested?

Saturday, 23 July 2011

One-Shot® - The Real Soft Serve Profit Story





This past week we have launch a series of new videos to highlight the Real Profit Story. When you consider that money is tight, knowing your hidden costs becomes more and more important, plus there are numerous advantages to opt for something revolutionary and inexpensive like a One-Shot® OS6 or OS7 dispenser.




Have you ever carried out a full calculation relating to the true total portion cost of operating a soft serve machine? It can be an interesting exercise, since the bottom line profit is not quite as simple as calculating difference between the cost of mix and your selling price. There are a multitude of hidden operational costs that are often ignored or simply unknown.




In the present day world, all costs need to be watched carefully. You should ask yourself if you can you afford to install a traditional soft serve machine? If your weekly volumes are not very high, would installing a traditional soft serve machine make you money or could you lose money?





Have you ever created a profit and loss calculation on all the variables? Here is a list of a few things to begin with:

- Equipment cost
- Energy consumption
- Heat emission
- Installation cost(s)
- Lost sales due to freeze-down time
- Sanitizing
- Special wiring (if needed)
- Service
- Spares
- Waste


Startling, is it not? We live in an era where money is tight and economic uncertainly makes understanding these costs an imperative. If you are intrigued about studying a comparison between One-Shot® and traditional liquid mix soft serve, we can sit down with you and discuss true cost accounting covering this.





One of our many marketing tools is our Excel based Kostamazin™ spread-sheets, allowing us to begin a preliminary cost accounting analysis of your application, which should thereafter be verified by your own cost accountant. It is always a good thing to know what your net profit really is for The Real Profit Story!

You can then also consider true portion costs when using our One-Shot® OS6 and OS7 dispenser models. Your own cost accountants will be astounded due to:


- Inexpensive range of dispensers
- No sanitizing
- Perfect cost control
- Energy consumption less than a 100w light bulb!
- What installation cost? Just plug-and-go!
- 110/220v connection – no special wiring
- Replacement service contracts offered
- Minimal spares (no O-Rings, lubricants or other such fiddly parts)
- What you buy is what you sell (no waste)
- 24/7 operation


One-Shot® versus soft serve: ask us about Kostamzin™ so that we can explore The Real Profit Story together using simple cost accounting. Maybe traditional soft serve is ideal for your application but for many applications and volumes levels it might not be as suitable.

Know Your Margins! Establish The Real Profit Story!




If you are a chain account, why not join me on LinkedIn? At the time of this writing my group is the number one group for the keywords “franchise," “franchising" and "ice cream" with now over 28,000 plus members (just click here to join). Thousands of global contacts each and every month get direct updates through our social networking strategy.


The One-Shot® dispensing system is competition for brands like: Artic Express, Carpigiani, Cornetto Soft, Coldelite, Edy's and Dreyer's Grand Soft, Electro Freeze, EROS, Frigomat, Nissei, Sani Serv, Stoelting, Taylor and Universal Ice Cream Machines (to name a few).


No matter where you are located across the world, please contact me for more information about the One-Shot® ice cream and frozen yogurt system:

Gary McGill, MA, MBA, FCMI
Global Headquarters
The One-Shot Corporation Limited
60 Churchill Square Business Centre
Kings Hill
Kent
ME19 4YU
England
Tel: + 44 1732 525925
Fax: + 44 1732 525825

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