Today’s blog entry is about our appearance at the InternationalDairy Show – Atlanta next month. I am busy myself preparing our new array ofvideo commercials and sales material, so this is hardly a small affair: we are launching the next generation of cheap inexpensive soft serve icecream and frozen yogurt machines.
The One-Shot Corporation Limited
Booth 1163
The International Dairy Show - Atlanta
Georgia World Congress Center
285 Andrew Young International Blvd., NW
Atlanta, Georgia 30313-1591
USA
We might be heading towards another double dip recession, butneedless to say that strategic planners out there are reviewing their businessplans, taking into account the very possibility of an economic downturn: the One-Shot® mystery machine has actually arrived at a very opportune time, since it has an amazing equipment cost advantage, plus portion control (come and see it launched at the International Dairy Show).
Then of course there is our power consumption advantage with the machine also consuming less than 100-Watts (that is less than a domestic lightbulb). In my last entry I mentioned that electricity has gone up by 11% in theUK, which is a hidden cost that will impact most UK soft serve operators, althoughyou need to be aware of your real break-even (click here).
In fact, the hidden costs do not finish with electricity, althoughit would be an interesting exercise if you went to the web sites of ourcompetitors to ask if they declared all the real hidden costs. Does their own profitstory reflect upon the real profit or loss by installing a soft serve machine?Do the numbers presented actually tally on the real number of portions per day to break-even?
It is time that we spoke about Kostamazin™ spreadsheets to calculatethe Real Portion Cost, not just the cost of buying liquid mix and selling afinished ice cream or frozen yogurt cone, since the hidden costs don’t go awayin the real world. One-Shot® may or may not be more cost effective againsttraditional soft serve, but by running the numbers with own your cost account you can decide what system works best for you.
If you are a frozen yogurt franchise, there is also that often hardto come by capital expenditure for business expansion, but bear in mind that our soft serve ice cream and frozen yogurt machines are inexpensive. For verylittle capital expenditure you can purchase a lot of machines for a rolloutprogram, enabling you to grab market share quickly by leveraging your opportunitycosts: rethink what you know because everything has changed!
Soft Serve Ice Cream and Frozen Yogurt Machines – The Real Profit Story
Have you ever carried out a full calculation relating to the true total portion cost of operating a soft serve machine? It can be an interesting exercise, since the bottom line profit is not quite as simple as calculating difference between the cost of mix and your selling price. There are a multitude of hidden operational costs that are often ignored or simply unknown.
In the present day world, all costs need to be watched carefully. You should ask yourself if you can you afford to install a traditional soft serve machine? If your weekly volumes are not very high, would installing a traditional soft serve machine make you money or could you lose money?
Have you ever created a profit and loss calculation on all the variables? Here is a list of a few things to begin with:
- Equipment cost
- Energy consumption
- Heat emission
- Installation cost(s)
- Lost sales due to freeze-down time
- Sanitizing
- Special wiring (if needed)
- Service
- Spares
- Waste
Startling, is it not? We live in an era where money is tight and economic uncertainly makes understanding these costs an imperative. If you are intrigued about studying a comparison between One-Shot® and traditional liquid mix soft serve, we can sit down with you and discuss true cost accounting covering this.
One of our many marketing tools is our Excel based Kostamazin™ spread-sheets, allowing us to begin a preliminary cost accounting analysis of your application, which should thereafter be verified by your own cost accountant. It is always a good thing to know what your net profit really is for The Real Profit Story!
You can then also consider true portion costs when using our One-Shot® OS6 and OS7 dispenser models. Your own cost accountants will be astounded due to:
- Inexpensive range of dispensers
- No sanitizing
- Perfect cost control
- Energy consumption less than a 100w light bulb!
- What installation cost? Just plug-and-go!
- 110/220v connection – no special wiring
- Replacement service contracts offered
- Minimal spares (no O-Rings, lubricants or other such fiddly parts)
- What you buy is what you sell (no waste)
- 24/7 operation
One-Shot® versus soft serve: ask us about Kostamzin™ so that we can explore The Real Profit Story together using simple cost accounting. Maybe traditional soft serve is ideal for your application but for many applications and volumes levels it might not be as suitable.
Know Your Margins! Establish The Real Profit Story!
If you are a chain account, why not join me on LinkedIn? At the time of this writing my group is the number one group for the keywords “franchise," “franchising" and "ice cream" with now over 29,500 plus members (just click here to join). Thousands of global contacts each and every month get direct updates through our social networking strategy.
The One-Shot® dispensing system is competition for brands like: Artic Express, Carpigiani, Cornetto Soft, Coldelite, Edy's and Dreyer's Grand Soft, Electro Freeze, EROS, Frigomat, Nissei, Sani Serv, Stoelting, Taylor and Universal Ice Cream Machines (to name a few).
No matter where you are located across the world, please contact me for more information about the One-Shot® ice cream and frozen yogurt system:
No matter where you are located across the world, please contact me for more information about the One-Shot® ice cream and frozen yogurt system:
Gary McGill, MA, MBA, FCMI
Global Headquarters
The One-Shot Corporation Limited
60 Churchill Square Business Centre
Kings Hill
Kent
ME19 4YU
England
Tel: + 44 1732 525925
Fax: + 44 1732 525825
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